Our client FOX TV, wanted to hold a media dinner to celebrate the launch of the new The Walking Dead season starting in September. The aim of the event was to build excitement, start discussions and bring a little bit of zombie fun to the experience.
We knew straight away the venue we wanted to put forward for this; The Stafford London! The venue houses a 300 year old spooky wine cellar that was also used as a bunker during the war. There are 2 separate cellars which were used for the reception and private dinner.
During the reception we hired in professional makeup artists to assist the guests with making each other up into zombies – each guest was gifted with a branded miniature makeup set to use and takeaway where we sourced swing tags and pouches to go along with the theme.
The guests were then escorted into the main dining room, where a gothic and sinister table awaited them. The table was adorned with black flowers, severed fingers and black candles that melted red wax! We projected the best kill scenes from the series onto the wall of the cellar, and even boarded up a cellar door with blankets and boxes like in the series!
The food was spectacular, after brainstorming and meetings with the head chef, a zombie-themed menu was served. To start, a bloody Mary smoking soup or a beef tartar served on the bone, for mains a 55-hour braised beef fashioned into a grave yard scene, and for dessert a chocolate coffee coffin!
The event was a huge success and the feedback from our client was amazing. The dinner was a total conversation starter to hype up the next series – mission accomplished, now we call that DEADication 😉